BEAT360

1. 본문

BEAT360 is Kia's first brand experience center that embodies its brand philosophy. Here's a breakdown of what BEAT360 offers:
Purpose:

• It's a multi-purpose brand experience center.
• It aims to provide customers with inspiration and a feel for the Kia brand through exhibitions, branded content, and cultural events.
• It allows visitors to experience the Kia Motors brand identity, "A Different Beat".

Location:

• The first BEAT360 is located in the heart of Seoul, South Korea.
• There is also a BEAT360 Brand Experience Center in New Delhi, India.

Design and Features:

• Building: BEAT360 in Seoul was created by renovating a pre-existing Kia Motors office building, originally built in 1992.
• Layout: The space is divided into three themed areas: a café, a garden, and a salon.
• Connecting Track: A continuous track connects these spaces, offering a full brand experience.
• Interactive Media Zone: There is a zone which features a curved LED screen and presents content on Kia vehicles.
• Exterior: The facade has a dynamic pattern. The patterns and colors change depending on the viewing angle.

Experiences Offered:

• Car Viewing: Visitors can view Kia's full vehicle lineup.
• Lifestyle-Based Recommendations: Visitors can get car recommendations based on their lifestyle in the salon area.
• Virtual Driving: There are opportunities for virtual driving experiences.
• Brand Immersion: It provides an immersive experience, leading to a deeper understanding of the brand's philosophy.

There is also beat360.eu, which appears to be a marketing company. They mention working with PPC (pay-per-click) campaigns, Google Ads, and Facebook ads and work with clients to optimize marketing spending and strategies.