CULTURE THINK MANAGEMENT

1. 본문

Culture Think Management (CTM) can refer to a few different concepts:
1. CTM as a Company:

• CULTURE THINK MANAGEMENT (CTM): Is a South Korean company.
• Origin and Services: Founded on January 1, 2018, CTM is a comprehensive arts management company. It's involved in festival investment and production, and it acts as an agency connecting brands with the public. CTM launched its management service, in 2018, and introduced a music distribution service, Phooey, in 2021.
• Business Model: CTM's model is similar to that of large US-based agencies like William Morris Endeavor (WME) and Creative Artists Agency (CAA).
• Artists and Labels: CTM represents labels and artists. Some of the associated labels are 'NELL,' Swings's label 'AP Alchemy,' DEAN's label 'you.will.knovv,' and BewhY's label 'Dejavu Group.
• Global Partnerships: In July 2024, CTM partnered with The Orchard, a global distribution and artist/label services company, to expand into diverse music ventures.

• Definition: Culture management is the strategic and continuous process of aligning an organization's beliefs, purpose, and core values with all people-related systems.
• Key Components: It involves multiple parts such as: recruitment and selection, diversity and inclusion, performance management, talent development, and rewards &; recognition.
• Importance: A strong and intentionally created corporate culture is crucial for business success. It impacts how teams collaborate, communicate, make decisions, and achieve objectives. It influences team morale and the overall work environment.
• Culture's impact: Culture guides everything from project objectives and communication styles to risk tolerance in project management.
• Organizational vs. National Culture: It's important to distinguish between national culture (shared values of a nation) and organizational culture (shared values within a company). Intercultural management involves understanding and navigating these differences.

• Definition: Intercultural management focuses on navigating cultural differences, particularly in a globalized business environment.
• Cultural understanding: It emphasizes understanding that culture is a system of shared beliefs, values, and norms.