KAWAII LAB.

1. 본문

KAWAII LAB. is a Japanese idol project established by Asobisystem in 2022. Its primary goal is to introduce Japanese idol culture to a global audience.

Here are some key facts about KAWAII LAB.:

• Founder and Producer: The project was founded on February 14, 2022. It is led and produced by Misa Kimura, a model and former leader of the idol group Musubizm.
• Mission: KAWAII LAB. aims to discover, nurture, and produce a new generation of idols who can perform on the international stage.
• Idol Groups: KAWAII LAB. has produced several girl groups, including:
• FRUITS ZIPPER
• CANDY TUNE
• SWEET STEADY
• CUTIE STREET
• KAWAII LAB. MATES: This is a collective term for next-generation members who are training to debut under KAWAII LAB. They focus on improving their performance and individual skills. As of November 21, 2023, 15 members had joined, including those with prior idol or stage experience, and winners of the "KAWAII LAB. Audition 2023".
• New Program: A new program titled "KAWAII LAB.'s path to super KAWAII" started streaming on November 5, 2024. This program features members from various KAWAII LAB. groups and showcases their individual charms, including projects that cross group boundaries. It streams on TV Asahi's official YouTube channel, "Video, First Time Tried," with new episodes released every Tuesday.
• 3rd Anniversary: KAWAII LAB. will be holding a special live performance, "KAWAII LAB. 3rd Anniversary Special LIVE The cutest part of us" on Saturday, February 22, 2025, at K Arena Yokohama.
• Promotion of Idol Culture: Besides creating and developing new groups, KAWAII LAB. actively promotes Japanese idol culture worldwide through various means.