Zapr

1. 본문

Zapr refers to a few different entities:
1. Zapr Media Labs:

• What it is: Zapr Media Labs is a media-tech company that specializes in digital signal processing and big data analytics.
• What it does: It bridges the gap between offline (TV, radio) and online media consumption. The company's technology uses audio content recognition (ACR) to identify what people are watching or listening to, even on traditional media like TV.
• How it works: Zapr's ACR technology can be embedded in mobile apps and use the device's microphone to detect the content being consumed.
• Purpose: This data is used for audience profiling, cross-screen engagement (connecting TV viewing with mobile advertising, for instance), and brand research. It helps marketers target specific audiences.
• Location: Based in Bengaluru, India.
• Founders: Deepak Baid, Sajo Mathews, and Sandipan Mondal founded the company in 2012.
• Funding: Raised a total of $25.2M in funding.

• What it is: A product from INCELL Corporation, ZAPR™ is a solution used to remove red blood cells (RBCs) from tissue samples.
• Purpose: It is used as a rinsing solution to get rid of RBC's, and intended for use on human tissues, but can be used on other mammalian tissues.